As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.
2:00pm
Understand
Lightning Talks on Business Goals
Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.
smchatkontakte.com
Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the social network game. We’ve carefully crafted an incredible lineup of presenters who are prepared to divulge their strategies, insights and know-how and celebrate the launch of our social network revolution.
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Speakers
Faizaan Ghauri
Design Partner, The Minimal NYC
Faizaam Ghauri founded The Minimal NYC in late 2012 at the height of the mobile advertising boom. In just 3 years, the agency has emerged as the premier provider of unique mobile ad solutions and has won more creative awards than any agency in North America.
JESSICA ANNAS
Design Partner, Sparkwave Media
Jessica Annas has studied the art of complex data design for more than a decade. Data Designer at Sparkwave Media, Annas works with the company's roster of Fortune 500 brands to make data more beautiful, relatable, and accessible across every screen.
Agenda
10:25am
Define
Jessica Annas Defines the User Journey
We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.
12:00pm
Diverge
Ashton Ajayi Discusses Diverge Methods
Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.
1:15pm
Decide
Chris Logan Reviews Decide Methods
Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development.
“Design is not making beauty, beauty emerges from selection, affinities, integration, love.”
Louis Kahn
The Minimal NYC
Architect
smchatkontakte.com
Join us for a startup launch party for The Minimal NYC, with good music, unlimited drinks, BBQ buffet, lots of free stuff, and strangers that might become the new you.
